Project
Summary
Ramblers is a homemade, locally sourced dog treat brand created by Dan Barkley, a Melbourne based artist and baker.
My concept for this project was “treats for the trailblazers,” an attempt to highlight the colloquialisms of Australia, as well as the unique similarities between the Australian Outback and the American Wild West.
Ultimately, I decided that a playful, traditional look fit my goals for this brand well. The packaging for Ramblers harkens back to a more modular, illustrative design style.
